Adidas Design Academy
To apply for the design academy and get a two year contract with the apparel team at Adidas Headquarters, a contest in phases, I was lucky enough to made it to the next round where finalists were asked to design a capsule collection as if we were doing a colaboration with an up and coming role model. My bet was to choose model and activist Ashley Graham, and create a capsule collection for the plus size women, we all like to train, we all exercise, unfortunately sportswear at the time was not very inclusive, so that was my bet to become a more inclusive brand.
The project sent had to explain my design process, in pahses so that the team could see how we face a new challenge and how we could solve it. The images on the left show my design process and final collection for the academy.